To Lao Tzu is often attributed (I cannot access the original meaning):
Govern a great nation as you would cook a small fish. Do not overdo it.Today's wisdom could be:
Deal with Big data as you would process a small signal. Do not over-expect from it, do not over-fit it, do not-overinterpret it.
Luckily, Big data does not exist, where Making The Most Of Small Data is advocated. This is a bit like teenage sex:
“Big Data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.”
In the What exactly is Big Data StackExchange question, I have listed all 14 "V" that could describe big data, including... vacuity. They are: Validity, Value, Variability/Variance, Variety, Velocity, Veracity/Veraciousness, Viability, Virtuality, Visualization, Volatility, Volume and Vacuity.